Ed Grant - Founder, GrantCo Consulting

I’ve spent the last 25+ years helping businesses grow - whether from the driver’s seat of a national sales team, or from behind the counter of a specialty coffee shop I co-owned for 7 years. My path has taken me through enterprise IT sales, professional services, recruiting, and small business leadership, and all of it has shaped how I work today.

I started GrantCo Consulting because I know firsthand how challenging it is to build a great sales team - and how rewarding it is when you get it right. I specialize in helping companies improve sales strategy, hire and retain great people, and create a culture where teams can actually thrive.

If you're looking for a consultant who’s walked the walk, understands the realities of growing a business, and brings practical insight (without the buzzwords), let’s talk.

Whether you’re hiring your first sales rep or retooling a mature sales engine, I’ll work with you to solve the right problems - and build systems that last.

Let’s roll up our sleeves and get to work.

Companies I Work Best With

Here’s a real-world example of the kind of organization that’s a perfect fit for my work:

  • Established within their respective marketplace
  • A recognized leader in their industry
  • Has a formalized sales organization
  • Revenue has plateaued—growth has stalled
  • Recognition that external help is required

If that sounds familiar, you’re not alone. These are the exact challenges I help teams overcome—with practical strategies that drive real growth.

Let's talk about what's next

Let’s Get to Work! My Approach to Ensuring YOUR Success.

Fractional Sales Leadership involves:

  • Align sales goals with broader business objectives
  • Identify your Ideal Customer Profile (ICP) and key buyer personas
  • Clarify your unique value proposition and messaging
  • Build a clear activity plan, including outreach cadences and target KPIs
  • Define short-term wins and long-term growth metrics
  • One-on-one or small group coaching to build skills and confidence
  • Help reps adopt a consultative sales approach that builds trust
  • Deliver feedback in a way that drives accountability and improvement
  • Define role profiles and must-have competencies for your sales hires
  • Create job postings that attract the right candidates
  • Design structured interview processes that assess fit and potential
  • Train hiring managers on interview best practices
  • Offer guidance on compensation, onboarding, and setting expectations
  • Audit current team culture, communication norms, and leadership style
  • Implement performance feedback loops (1:1s, check-ins, reviews)
  • Coach managers on giving effective praise, support, and correction
  • Identify and address morale issues before they become turnover problems
  • Map out your current sales process from lead to close
  • Identify bottlenecks, gaps, or inconsistencies in how deals are handled
  • Introduce better tracking tools and CRM hygiene practices
  • Improve handoffs between marketing, sales, and customer success
  • Simplify reporting so you can make decisions faster

Let's Talk

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